Subscription food delivery service Blue Apron creates a date night box that helps couples get to know each other again over a meal.  


Digital Banners: Banners will be placed on sites where users typically look up recipes, such as

Each month Blue Apron sends out a Date Night meal that couples prepare and eat together.

The box includes a recipe card and all the ingredients to prepare a romantic meal. 

The recipe card includes conversation starters and simple instructions so the couple can connect while cooking.

Stickers on each ingredient offer a fresh, unexpected question to promote dialogue between partners.

Blue Apron helps couples to rekindle their love in the kitchen.


Copywriter: Regina Strong

Illustrator: Mary Gilmore