Milk Bone Puffs is one of the latest dog treat category innovations from the brand that has been treating our furry friends since 1908. We were asked to create a full page FSI highlighting the light and crunchy texture of Puffs to incentive trial and purchase. The challenge here was portraying the treat as "light in texture" without inferring that the treat was low in calories.


Copywriter: Erin Mitchell


Pw: 1223