Milk Bone active is a line of toys designed to be paired with Milk Bone treats to keep dogs' minds and bodies active.
A targeted eBlast was sent to current Milk Bone buyers to incentivize trial and purchase. Adapted for desktop and mobile.
An Instant Redeemable Coupon is placed on Milk Bone Classic biscuits to encourage purchase of both the toy and treat.
Copywriter: Erin Mitchell