Richard Hellmann, the man behind the mayonnaise, lead a life fraught with near death experiences and miraculous works of fate. So the fact that this condiment even made it to your table is kind of a miracle. 




Shelf talkers: Signage placed throughout grocery stores lets shoppers know that Hellmann's isn't just for sandwiches.


Copywriter: Makeda Loney

Illustrator: Mary Gilmore